14 Oct

‘Real-Time’ Penguin Update: What It Is And Why You Should Care

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In a recent statement, Gary Illyes, Webmaster Trends Analyst at Google, revealed that next Penguin update was going to be released by the end of 2015. However, SEO industry predicts that release of the said update would be brought about much sooner as Google tends to not play with its algorithms during busy public holidays, which happen to be too many in the month of November and December 2015. Therefore, you might expect to see the roll-out of next Penguin update this month too.

Now, you must be wondering what this soon-to-be-released ‘real-time’ Penguin update is all about and how it is going to impact your website in the foreseeable future. Well, you will have to read on to find the answers!

Let us get to understand what Google means by ‘real-time’ update now. If you have been in the field of SEO, you might well be aware of the 6-12 month window for Penguin recovery, meaning one will have to spend 6-12 months recovering from penalties. With the introduction of ‘real-time’ update, the 6-12 month waiting period is going to be reduced to next-to-nothing.

In keeping with its nature, Google has not shared great deal of information about the wider effects of the ‘real-time’ update on online businesses. However, it is expected that close-to-continuous Penguin data refreshes would take place, and impact of any link-related activity could be felt soon after websites have been re-crawled. This means that you should be able to restore the reputation of your website in no time after incorporating required link-related changes if it has been penalised in the past on account of low-quality or spam links.

The said update, once in effect, would also result in reduction or elimination of ‘churn and burn’ techniques used by some websites for reaping short-term benefits as their window of opportunity would be reduced from 6-12 months to almost next-to-nothing.

While the update, once implemented, is meant to further streamline websites’ rankings on Google, it may become a cause of concern for some genuine websites that end up losing their rankings in ‘real-time’ soon after ‘Negative SEO’ techniques against them have been used by their competitors.

In light of all the pros and cons discussed in relation to soon-to-be-released update, what action should you take to give your website an edge over other ones? Well, you should ideally analyse quality of all the links associated with your website and then remove low-quality links either manually or through Google’s Disavow tool. Removal of such links pointing to your website would ensure that it does not suffer in terms of its ranking on Google badly as the discussed update is rolled-out.

If you have a website and you’re not sure about how to fix link-related issues in order to avoid penalties from Google in the foreseeable future, get in touch with us and we will be more than happy to assist you with the same.

Author-Profile-Digital Escalator International

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