When it comes to implementing social media campaigns, ‘listening’ is apparently the first step that one should pay heed to.
Actively ‘listening’ to conversations around your brand, or any of your products or services, or any other relevant topic would enable you to recognize which channels or social media platforms (i.e. Facebook, LinkedIn, Twitter etc.) are the most effective ones for your business.
‘Listening’ would also help you identify the tone or sentient (negative or positive), style (i.e. serious, funky, professional etc.), demographic (i.e. age, gender, location etc.) and influencers associated with your brand, or your products or services. Access to such meaningful insights via the process of ‘listening’ would, in turn, enable your firm to draw a concrete social media marketing strategy that will achieve nothing but success.
Now that we all know about the importance of ‘listening’ in social media marketing, the question arises as to what tools one could make use of in order to be able to carry out ‘social media monitoring’ or ‘listening’ in an effective manner.
While there are plenty of social media monitoring tools available across the web (both paid and free), we would only go through some of the best free monitoring tools in the below-given content.
Hootsuite, being used by over 9 million users across the world, could be said to be the best social media monitoring tool that lets you manage multiple social networks, including Facebook, LinkedIn, Google+, Twitter, WordPress and Foursquare, on single platform. It works really well when a team of people is handling multiple social media accounts simultaneously. With this amazing tool, you could engage in a number of activities, including delegating tasks to other team members, scheduling messages to be posted across various social networks, and sending private messages to team members so as to collaborate effectively.
Klout is one such social media tool that has always been amid controversies. While there are some people who do not have any faith in the accuracy of the influencer score that Klout offers after taking into account over 400 variables, there are many others who believe in the power of Klout score.
According to the believers, Klout score is a useful social media tool for their businesses as it allows them to understand how well their brands are engaging with their followers on Twitter, what people think about their brands and what influences the engaged audience of their brands the most on Twitter.
This understanding helps businesses strategize as to what content should be published to enhance the engagement or interaction rate on Twitter.
If you are someone whose interest lies in knowing the impact and implications of interactions taking place on Twitter, TweetReach is the tool you should look at. This analytical tool lets you monitor tweets about your hashtags, brand name, twitter account or URL and tells you who all are talking about your tweets, how many people happened to notice your tweets and who those individuals/businesses are.
Access to such insights certainly helps create content that is in line with the interest of your Twitter audience which, in turn, enhances overall Twitter engagement rate.
Social Mention is another free listening tool that you should use to monitor social media interactions. It measures what people are talking about you, your brand, your product, or any other relevant topic in real-time by pulling data from over 100 social media websites, including Twitter, Friendfeed, Facebook etc. Its in-depth analysis of real-time data across social media websites is what makes this platform special to its users. You could get to notice wide variety of valuable pieces of information in relation to your search ranging from ‘top hashtags’ to ‘top keywords’ to ‘top users’ to ‘4 categories measuring overall influence (i.e. Strength, Sentiment, Passion and Reach) on Social Mention.
Analysing such data will help engage with your target audience on the most promising social media platforms.
Addict-o-matic is another handy social media monitoring tool that you could resort to, so as to keep abreast with your industry’s latest developments and buzz around your brand. Unlike Social Mention that filters data from only social media sites, Addict-o-matic draws its data from a variety of sources, including Flickr, WordPress, Bing News, Delicious, Ask.com, Google etc.
Close to the heels of Addict-o-matic comes another social media management tool called HowSociable. It claims to measure the impact of your brand in the online arena using just your brand name. All you have to do is type your brand name into the search box on the website of HowSociable and wait for it to return magnitude score that ranges between 0 and 10.
While the magnitude score of 0 means that there has not been any activity around your brand across 36 most popular social media websites over last 7 days, a magnitude score of 10 suggests that your brand has been immensely active and engaging across all those platforms during the past one-week period. The magnitude score lets you know which all platforms your brand needs to improve on and which all platforms your brand is actively engaging with your target audience on.
With around 200 million blogs in its database, IceRocket is a promising free resource for brands that want to keep a check on their blogger activities or latest trend terms for their respective industries. It also lends you the ability to monitor two famous social media platforms, i.e. Twitter and Facebook, in relation to your brand or other search terms. Its analytics, its ability to monitor in 20 languages and its flexibility to let you choose the desired period of time for monitoring are some of the interesting features that make IceRocket stand out.
Twazzup is another monitoring tool for those who love to analyse their twitter conversations. This free tool lets you know who the top influencers are for your search terms and what are the top 10 keywords that are being used around your search terms across Twitter. You also have the ability to scroll through the top pictures and top links related to your search terms on Twazzup. Access to such pieces of information helps decide who your brand would like to target for maximum reach and engagement on Twitter.
With photos and videos becoming utmost important for brands to engage with their target audience in today’s digital world, 10alike is a tool that you would want to browse through for measuring and optimizing your images and videos effectively. Especially known for its Pinterest analytics, 10alike helps you expand the reach of your engaging media content across social, mobile and the web.